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AI Regulation in Context: marketing, recruitment, health, and public sector

The module provides an introduction to AI law in four different contexts: well-being, marketing, recruitment, and the public sector.
We will review some of the key legal dimensions through case examples.
The training is worth one ECTS credit and is free of charge for participants.
 

Date

15.9.–30.9.2025

Method
Online
Location
The training is conducted remotely
Price
Free

The module focuses on specific contexts where the use of AI is subject to particular regulation. The use of AI in healthcare and well-being technologies is regulated in many ways. The module also covers the regulations related to the use of AI in marketing.
In addition, participants will learn about the legal risks and opportunities of using AI in recruitment.
Public authorities are subject to stricter rules than the private sector – including in the use of AI: when is the use of AI permitted, and when does it fall under administrative decision-making, which is governed by specific administrative law requirements?

BENEFITS AND OBJECTIVES
After completing the training, you will:
 

  • Be familiar with the use of AI in several contexts
  • Recognize sector-specific legal issues and regulatory frameworks based on your selected focus areas (at least two sectors): 
    • Understand the key regulatory framework for AI use in health and well-being
    • Identify the main legal boundaries for AI use in marketing
    • Recognize the key opportunities and risks of AI use in different stages of recruitment
    • Understand the main limitations and risks of AI use in public administration

Upon successful completion, you will receive 1 ECTS credit from the Faculty of Law at the University of Helsinki.

This training is part of the ”Responsible AI Powered Organization” competence module.
After completing the ”Basics of the AI Act” module, you will have the necessary skills to continue with more specialized AI modules.

WHO IS IT FOR?
The training is suitable for anyone interested in the topic.
Primarily, it is aimed at professionals from various fields who wish to develop their expertise in this area.
The main language of instruction is Finnish, but English-language materials will also be used.

CONTENT AND SCHEDULE
The ”AI Regulation in Context” training consists of four online sessions:
•    September 15, 14:00–16:00
•    September 17, 14:00–16:00
•    September 23, 14:00–16:00
•    September 30, 15:00–16:00
 

It also includes self-study through an online learning platform with applied assignments.
 

The language of instruction is Finnish, and the webinars will be interpreted into English.

TEACHERS

  • Vice Dean,  Professor Anette Alén, University of Helsinki
  • Postdoctoral Researcher, Juli Mansnérus, University of Helsinki
  • Grant-funded researcher, Tuomas Mattila, University of Helsinki
  • Professor of Practice, Ida Sulin, University of Helsinki
  • Doctoral Researcher, Salla Viitanen, University of Helsinki

The training has been funded by the Service Centre for Continuous Learning and Employment. The Service Centre promotes the competence development of working-age people and the availability of skilled labour. The operations of the Service Centre are overseen by the Ministry of Education and Culture and the Ministry of Economic Affairs and Employment.

Registration
Date

15.9.–30.9.2025

Price
Free

!

Apply for the module no later than August 30, 2025

The training is free of charge for students and their employers. The training is funded by the Continuous Learning and Employment Service Center.

No more than 20% of the participants from the same organization will be selected for the training. Selections will be made based on the application.
 

 

Contact us
Sari Laurila
+358 50 448 8930
sari.laurila@hyplus.fi
Vera Rahkonen
+358 50 5675414
vera.rahkonen@hyplus.fi
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